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Embudai

A new company is up and running. This one is geared ¬†toward the web development and web management realm. There are words and phrases I could use now but that would sound like everyone else and sound clich√©. How tired is it to say “Search Engine Optimization” or “we can help you with Search Engine Marketing”. The one that gets me are the people who get on Facebook and all of a sudden are “Social Media Experts”. Embudai has a subtle and long-range view on this space and can help you out.

Keep in mind customers and clients are your brand and your marketing force.

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beware of this bird

twitterEvery blog, every social network talks about and uses twitter. I even wrote one of my final MBA papers on its overall strategy. It has taken communication into a new paradigm, possibly into a new form of consciousness. Long have we passed explaining to people who ask “What is it?”. Now we’re a bit pass the crossroads like everything else on the internet that gets sidetracked by money and porn, perhaps a metaphor for our own minds. These phenomena have begun to add to the noise and requires more discretion on our part to fully understand and use this valuable tool.

With that said, if you are new to the twitterverse, be wary of anything that has this bird logo or any variation of its kind. People are trying to manipulate and package your thoughts and simple words into something else, even if it be only finding more followers. In some regards this is so lame, the mad dash for noise and static. Dial in and fine tune who you communicate with. Get intimate. And the number one rule-

Don’t do automatic replies– talk as a human and not with the mask of technology.

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Social Media and Marketing

This is a short PSA on the aspects of the transition taking place today in our politics, in our markets, and world. Dialogue holds the key and is what will sustain us.

Podcast 11

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